A lead machine for South Africa's home improvement market.

Home Improvement HQ needed a central platform where homeowners across South Africa could find qualified, verified trade professionals - fast. The brief was simple: build something that works harder than a directory and converts better than a brochure.

We built a mobile-first lead generation site with a clear hierarchy, fast load times, and a conversion path that gets out of the way. Every design decision was made with one question: does this make it easier for the homeowner to take action?